Online Shopping Festivals The Biggest Trend This Year

Title: Online Shopping Festivals: The Biggest Trend This Year Submitted By: Geetanjali Gulati IIM Lucknow Piglet: Pooh! Why are you late today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014, bigger and better. Number of participating retailers was up by almost 100%, and visitors increased by more than 120%. Taking a cue from last year, revenues will see an uptrend of at least 3.5 times. What was new this year was a 299 section, where everything was priced at Rs. 299. There was also an Exclusive Launch Corner, where exclusive items like Chromecast and Nexus 6 were available for the first time in India. Learning from the mistakes of previous years, this time there were no technical glitches. To add to the excitement, there were â€Å"pre-party celebrations† in the form of contests and games. In fact, hashtags like #72hoursofcrazy were trending on twitter. Some interesting trends emerged this time. Male shoppers dominated the GOSF-77% were males and 23% were females. So it doesn’t surprise me that electronics was the favorite category,Show MoreRelatedPooh : Pooh And The Great Online Shopping Festival851 Words   |  4 Pageslate today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014Read MoreMarketing Plan For Top Take Away Restaurant1716 Words   |  7 PagesIntroduction: The company that I have initiated for my business has named as TOP Take Away Restaurant. The restaurant located in Chadstone Shopping Centre. It is the very strategic and overwhelming location the Chadstone Shopping Centre has been newly renovated with wide range of facilities. Also, it is the biggest shopping hub in Southern Hemisphere. Therefore, I have chosen this location to operate my restaurant. 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Research

Pros And Cons Of Buying A Car - 1273 Words

Introduction Buying a car is one of the most important decisions we make at a youthful age. The little knowledge that us masses of people fear when it comes to cars, can lead to wrong decisions that can affect us not only economically, but also at the level of security. Therefore, it is important to inform ourselves before buying a car. We should interpret the pros and cons and exactly understand our needs and which is our budget. After several searches and the consideration of some factors, there are two cars I am willing to consider purchasing and they are the Honda Civic LX Coupe, 2017 with a MSRP of $20,415 and the Hyundai Sonata Sedan, 2017 with a MSRP of $22,435. The 2017 Honda Civic Si Coupe, despite being a brand-new car has a†¦show more content†¦The vehicle has several features at an aesthetic level as well as a security level. One of the numerous characteristics is the dual automatic temperature control, this feature is significant for me because of either the passage as the driver can set the temperature with which they feel pleasurable. Furthermore, the Steering-wheel-mounted audio, Bluetooth ®, and cruise control are the technological features that I will like to have in the car since technology is a synonym of comfort for me, and having the opportunity to control my music and calls from the steering wheel can be beneficial as safe. Also, the 7-inch color touchscreen display audio and the rear parking sensors are the must-have feature because as a stated before I might not be an expert in parking and having the camera and the screen to guide me will be helpful. Also, the new Hyundai’s system is now able to communicat e with Amazon Echo, and control the car from inside the house or wherever an Amazon device is located. Two dealerships where I can find car are ones in Antwerpen Hyundai in Baltimore and Ourisman Hyundai at Laurel. After some consideration, I decided that out of all the dealership location I will prefer to go to is the Ourisman Honda or the Ourisman Hyundai since both are in Laurel where I live currently. Also, both have an average of 4.5 stars in reviews from theShow MoreRelatedArgumentative Essay On Water Bottles1281 Words   |  6 PagesBottle Argument Imagine that you are filling up your 1 gallon water bottle and you are late for your sport, your dad is in the car waiting for you and you are only halfway done with the water bottle, so you just forget about the water bottle, but find out that there were a full pack of plastic water bottles there the whole time so you grab one of those and hop in the car, and you are right on time for your sport. 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This is where the alternatively powered cars are introduced into the conversation. There are multiple vehicles that can replace the prevalently operated, gas powered cars. However, alternatively powered vehicles must be considered inRead MoreEssay Manual vs Automatic Transmission1263 Words   |  6 PagesAutomatic Transmission You want to get a new car, but you are not sure whether to get one with an automatic transmission or one with a manual transmission. Well read on and perhaps this essay will help you out with your decision. Cars have played a big role in my life. When I was a little kid my dad and I used to work on his 197? Ford Granada. Every time something would go wrong with the car he would ask me to help him fix it. Not because I knew much about cars, because I didnt know anything about

Research Proposal Financial Organization

Question: Discuss about theResearch Proposal for Financial Organization. Answer: Industry Analysis and Research Design Review: Recent challenges faced by the Financial Organization are regarding the increasing competition in the Financial Companies. The management of the organization has not been able to target the right group of people (Silver-Greenberg, Goldstein Perlroth, 2014). Therefore, it can be said that their marketing is not efficient enough to target the right group of people. The Company has recent revenue of US $ 96.60 billion with a capital ratio of 11.6% (Morgan, 2014). The Company has recently sold its commodities and made the transaction excluding the oil and the metal. The Company has decided to reduce finance over the coal mines and the coal power plant in major rich countries. The focus group of people is the ones who are ready to invest in this financial organization. The bank owns five other subsidiary banks. The management of the bank focus on the reporting process and the activities related to commercial banking and investment banking. The industry is also teamed with consumer and retail health care corporations. The bank is facing intense competition from the banks like Citi Bank, Bank of America Corporation and Wells Fargo Company (Bank, 2013). The bank is also into the other financial sectors like insurance, credit and other operations. However, the bank is going under serious lacking situation that needs to be fixed. It is therefore, important to understand the customers point of view. The aim of understanding the perspective of the target group of people is to better understand of the needs of the customers (Sale, 2014). Market Research Proposal Research Problem: The aim of the research is to find an effective way of marketing to target the right group of people. Effective marketing shall help to provide competitive advantage to the organization. Research Design The proposed design of the research is: Background research Collection of secondary and primary data Data analysis Conclusion Recommendation Information required is from the recent reports and the response of the target group of people. Secondary sources available online and offline will be used. A survey method will be used for collecting primary data. Both probability and non-probability sampling technique can be used. Response from at least 100 target people shall be taken into account to get a clear understanding about the need of the people. It is based on the analysis the marketing plan can be made. Based on the analysis, statistical analysis can be done. The data can be transformed in the form of ratio or percentage. Data Analysis Both primary and secondary research will be conducted. A number of books, journals and recent reports will be taken into consideration. Apart from this, a survey will also be conducted among a target group of people. The response collected from the primary analysis will be converted into percentages and the data will be analyzed. This will make easier to evaluate the collected data. Reference List: Bank, J.M.C., (2013). On the Repayment of Government Arrears in Italy.Economic Research Note. Morgan, J.P., (2014). The Agony and the Ecstasy: The Risks of a Concentrated Stock Position.JP Morgan Eye on the Market. Sale, H.A., (2014). JP Morgan: An Anatomy of Corporate Publicness.Brooklyn Law Review,79, p.1630. Silver-Greenberg, J., Goldstein, M. Perlroth, N., (2014). JPMorgan Chase Hack Affects 76 Million Households.New York Times,2.

Marketing Effects On Children Essays - Hairdressing,

Marketing Effects On Children Marketers used many different themes and techniques to make sure that children remember and ask for their products. During two hours of Saturday morning programming for children over forty ads are shown for different commodity type products. Various techniques are used to advertise these products and each ad have an underlying message. Different commodity type products are advertised to children. The ads that we observed fall into the categories of food, health and beauty products, movies and public service announcements. In the category of food items such as, cereal, candies, fruit punch, potato chips, frozen threats, hamburgers, French fries and chicken nuggets are marketed in intriguing and appetizing ways. Barbie dolls and other animated toys from the movie Tarzan were frequently advertised. Hair shampoo was also marketed to children. Most of Disneys movies were advertised during this time and public service announcements to stay off drugs and sign up for volunteer work were also feature in the two hours that we watched. The ad for each of these products used various techniques. Marketers realized that their target audience are less likely to pay attention to their ads yet alone remember them so they were pretty creative with the techniques they used. Most of the advertisement used very intense colors such as, bright red, orange, blue, and neon colors. Loud music was also frequently used among the ads. Some animation was used; however, real kids were most frequently used. For example, the ad for Barbie shows Barbie as a real person playing soccer with one of the players from the US Womens Soccer Team. Chucky Cheese ad incorporated kids with loud music and neon colors to portray children having fun at Chucky Cheese. CapriSun drink used special effects to market their products to the kids. Oreo cereal used a news setting to show the importance of their cereal by showing an anchor woman asking a kid, who is so much engage in eating his cereal, his opinion regarding the taste of the cereal and then turni ng to the cow to ask her opinion. Humor was the intent in this commercial because a cow cannot talk. Most ads over state the size of their products. For example, an ad for Popsicle shows the Popsicle being so big that it goes through the roof of the house. The techniques used were geared towards making a lasting impression on the kids so that they will in turn influence their parents into buying these products for them. All of the products have an underlying message or theme. Through these ad kids are encouraged to pursue an education, clean their rooms, and expect rewards for good actions. Most of the advertisements also promote socialization and glamour. Chucky Cheese ads start off with a jingle to do your math and clean your room, advocating cleanliness, education, and reward for doing those things because if you do those things then you will get to go to Chucky Cheese where you can have a real good time. The shampoo ad shows children having fun at a park. Some of them were on swings with their beautiful hair (which supposedly resulted from using the shampoo) swaying in the breeze while others were washing their hair with the shampoo and others were roller skating in the air. The underlying message seems to indicate that this is a highly sociable product, which is used by all these different kids. McDonalds ad showed a mom picking up her son from school, who told all his friends that he was going to so they too wanted to go as well. Indicating a sense of sharing and unselfishness. The themes in all of the ads seems to appeal to what will be of most importance to the kids not just as kids but also, as adults. We have observed that although more than forty ads were shown each was of a different product and except for cereal there were no other products for competing against each other. More of the ads had a lot of repetition for example you would see the same ad every other commercial break during the program. This indicates that the theory of frequent exposure was applied. The prime time broadcasting network that we

Kids Care About... essays

Kids Care About... essays Kids care about many more things than most people think. The popular misconception these days is that kids only care about themselves or anything that makes them happy. In contrast, many kids care deeply about a wide variety of issues surrounding them, and their input can be very beneficial to solving problems both now and in the future. Kids care about their families. Kids take pride in their relatives, whether outwardly or to themselves, because they know that these are the people that will stand by them through thick and thin. Kids also know that they have a lot in common with the members of their family, both immediate and extended. In that respect, taking pride in family is a larger version of taking pride in ones self. Kids care about others. When a child knows someone who is having problems, or maybe just a bad day, that child is one of the first and only people that can brighten that someones day or life. Kids stick together and are always willing to help each other. This is evident in many schools today in the form of student-led mediation groups. Students can come to other students and talk about their problems at school, at home, or maybe even at work. Kids trust other kids, and kids are willing to be that helping hand to others. Kids care about their school. If kids did not care about their school, their would be no cheerleaders, no fans at the games, no pep sessions, no participation in extracurricular activities, and no standing up for your school when someone puts it down. When someone talks bad about your school, they are in essence talking bad about you, and many kids are proud of their school and will defend it to others. Kids also care about the well being and future of their schools. Student government and other specialized clubs, such as foreign language or journalism clubs, work together with students and faculty to make their respective programs better for today and tom ...

Bengal Tigers Essay Example

Bengal Tigers Essay Example Bengal Tigers Paper Bengal Tigers Paper Royal Bengal Tiger The Royal Bengal Tiger, once known as the reigning feline of Asia, are now on the brink of extinction. This beautiful species is quickly disappearing due to human activity. Land development has pushed back forestry, which is making it almost impossible for tigers to survive in their range of natural habitat. Additionally, even though it’s illegal to own, hunt or trap tigers, poachers continue to trap and sell tiger parts on the black market. Furthermore, tigers are being separated by â€Å"population fragmentation† which prevents them from mating and producing healthy cubs. Although conservation centers are providing safe havens for tigers, they are not seeing the results they expected. Royal Bengal Tigers are a majestic and alluring animal that will no longer exist if humans continue to poach them and take away their natural habitat. Due to massive human population increase in India, tigers have lost most of their natural habitat in the rain forest. According to the World Wildlife Federation, â€Å"Royal Bengal Tigers have lost 93% of their range and habitat in the last forty years. At the expense of tigers, forestry and grass lands were destroyed to develop land for agricultural and housing use to accommodate the accelerated population of humans. Jonathan Wright, an expert on Royal Bengal Tigers, explains that male tigers are loners and do not share their hunting grounds, with other males’ only females; they need a large home range. Each male tiger requires 20-30 square miles to mate, hunt and roam, however, this natural process cannot take place without the sanctuary of trees, grasslands and vegetation tigers need to exist. A large amount of forest range in Asia as has been destroyed to improve the lives of humans but has endangered the existence of tigers. Although, it is illegal to hunt, own or kill a tiger, the reduced size of the forest has made it easier for human poachers to trap, kill and sell them on the black market. A National Geographic article says, there were over 100,000 Royal Bengal Tigers just over 100 years ago but now there are less than 2,000 in the wild and about 300 in captivity. These numbers show that there has been a high demand for tigers and their body parts for a long time. According to Tigers in Crises, â€Å"Using tiger body parts in traditional Chinese medicine is nothing new, but what is new is not being able to meet the huge demand for the body parts. † Not only is there a demand for a Tigers fur, rugs and coats, but their bones and organs are also in demand. A small bowl of tiger gall bladder soup cost $320. 00. Not one medical treatment using tiger parts has been proven to cure or even help any illnesses. The high demand for a tigers body parts and the unbelievable prices that human will pay are what encourage greedy poachers to trap and kill these endangered tigers. Population fragmentation,† is another dangerous threat the Royal Bengal faces, prevents the tigers to mate and reproduce healthy cubs. According to the Environmental Investigation Agency (EAI) in London, â€Å"As habitat is lost, people move farther into what was the forest. Groups of tigers become separated from one another by villages, farms, fences and roads. † Tigers in one area can no longer mate with tigers in nearby areas. Instead, tigers breed with the same small group of animals. Over time, this inbreeding weakens the gene pool and tigers are born with birth defects. Many inbred cubs don’t live to the age of two. If more land is not given to tigers in the wild they will be extinct by 2022, and those living in conservation centers will soon follow. Conservation centers are safe havens to protect tigers with hope to save them from extinction, the results are disappointing. Leigh Pitsko, a zoologist, studied many of the conservation centers and discovered that some of the cats had strange habits. The tigers would pace back and forth and twist their head from side to side. She discovered the tigers were doing these strange behaviors because they were stress and bored. The area they lived in was too small for them to run, roam and hunt. Many tigers raised in these centers would eventually get released into the wild but were not surviving. While living in conservations, tigers would not hunt for food, workers would prepare it for them. So when they were released in the wild they would starve and die. Conservation did not have live animals for the tigers to hunt, so they never learned how to hunt their prey. Conservation centers want to help tigers but they need their natural habitat to survive. All in all, if humans don’t stop poaching tigers and taking their land there will no longer be Royal Bengal Tigers for us to look at in awe. In the near future we will talk about the beautiful majestic cat that once existed. But, this does not have to happen. If more land is preserve for them to roam and hunt and mate. In their natural habitat they can multiply in a safe and healthy environment. Also, laws against poaching, selling and buying tiger body parts need to be strongly enforced with punishment. Tigers can still be saved and eventually taken off the endangered list, if and only if, humans can keep their paws off the tiger and their land. Royal Bengal Tiger Introduction (thesis statement) Tigers are a majestic and alluring animal that will no longer exist if humans continue to poach them and take away their natural habitat. I. Due to massive human population increase in India, tigers have lost most of their natural habitat in the rain forest. A. Loss of range and habitat because of humans B. Tigers need large range areas II. Although, it is illegal to hunt, own or kill a tiger, the reduced size of the forest has made it easier for human poachers to trap, kill and sell them on the black market. A. Poaching for coats, rugs, B. Poached for medicine III. â€Å"Population fragmentation,† is another dangerous threat the Royal Bengal faces, prevents the tigers to mate and reproduce healthy cubs. A. Tigers become separated B. Tigers cannot breed IV. Conservation centers are safe havens to protect tigers with hope to save them from extinction, the results are disappointing. A. Tigers don’t act normal B. Don’t know how to survive in the wild Conclusion All in all, if humans don’t stop poaching tigers and taking their land there will no longer be Royal Bengal Tigers for us to look at in awe

Political Science Assignment Example | Topics and Well Written Essays - 250 words - 2

Political Science - Assignment Example Judges in this case stay objective, and listen keenly to what lawyers are advocating in a skilled manner ignoring the original intention of the legislation. The above statement, its backed by several arguments as enhanced by the proponents of a â€Å"Living Constitution† against the Ãâ€"riginalists†. Those who believe in the Constitution’s adaptability, argue that judges cannot rely on historical analyses to provide critical answers to the modern situations. In this case, its means that judges in any given situation must seek to apply the values of the Constitution in respect to the modern developments and not based on the original intentions of the legislation. Judges must be able to come up with their own outcomes, which are guided by values of fairness in uplifting the will of the people. Since it’s hard to tell what the framers of the constitution intended to achieve or what the people at that time of framing understood, interpreting the constitution to fit the modern circumstances it’s in order for the