Online Shopping Festivals The Biggest Trend This Year

Title: Online Shopping Festivals: The Biggest Trend This Year Submitted By: Geetanjali Gulati IIM Lucknow Piglet: Pooh! Why are you late today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014, bigger and better. Number of participating retailers was up by almost 100%, and visitors increased by more than 120%. Taking a cue from last year, revenues will see an uptrend of at least 3.5 times. What was new this year was a 299 section, where everything was priced at Rs. 299. There was also an Exclusive Launch Corner, where exclusive items like Chromecast and Nexus 6 were available for the first time in India. Learning from the mistakes of previous years, this time there were no technical glitches. To add to the excitement, there were â€Å"pre-party celebrations† in the form of contests and games. In fact, hashtags like #72hoursofcrazy were trending on twitter. Some interesting trends emerged this time. Male shoppers dominated the GOSF-77% were males and 23% were females. So it doesn’t surprise me that electronics was the favorite category,Show MoreRelatedPooh : Pooh And The Great Online Shopping Festival851 Words   |  4 Pageslate today? Pooh: I was shopping? Piglet: Huh? Shopping?!? Pooh: Yes. Haven’t you heard about the Great Online Shopping Festival? Piglet: Ooooh. No! Pooh: 3 days of unadulterated crazy shopping. 80% discounts! It’s fun! Piglet: Oh. What did you buy? Pooh: Honey. Loads. 3 days. 450 retailers. More than 30 categories. Discounts up to 80%. Ladies and Gentlemen, welcome to 3 days of forget-everything-just-shopping experience. The GOSF, launched as a single day online festival in 2012, came back in 2014Read MoreMarketing Plan For Top Take Away Restaurant1716 Words   |  7 PagesIntroduction: The company that I have initiated for my business has named as TOP Take Away Restaurant. The restaurant located in Chadstone Shopping Centre. It is the very strategic and overwhelming location the Chadstone Shopping Centre has been newly renovated with wide range of facilities. Also, it is the biggest shopping hub in Southern Hemisphere. Therefore, I have chosen this location to operate my restaurant. 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Pros And Cons Of Buying A Car - 1273 Words

Introduction Buying a car is one of the most important decisions we make at a youthful age. The little knowledge that us masses of people fear when it comes to cars, can lead to wrong decisions that can affect us not only economically, but also at the level of security. Therefore, it is important to inform ourselves before buying a car. We should interpret the pros and cons and exactly understand our needs and which is our budget. After several searches and the consideration of some factors, there are two cars I am willing to consider purchasing and they are the Honda Civic LX Coupe, 2017 with a MSRP of $20,415 and the Hyundai Sonata Sedan, 2017 with a MSRP of $22,435. The 2017 Honda Civic Si Coupe, despite being a brand-new car has a†¦show more content†¦The vehicle has several features at an aesthetic level as well as a security level. One of the numerous characteristics is the dual automatic temperature control, this feature is significant for me because of either the passage as the driver can set the temperature with which they feel pleasurable. Furthermore, the Steering-wheel-mounted audio, Bluetooth ®, and cruise control are the technological features that I will like to have in the car since technology is a synonym of comfort for me, and having the opportunity to control my music and calls from the steering wheel can be beneficial as safe. Also, the 7-inch color touchscreen display audio and the rear parking sensors are the must-have feature because as a stated before I might not be an expert in parking and having the camera and the screen to guide me will be helpful. Also, the new Hyundai’s system is now able to communicat e with Amazon Echo, and control the car from inside the house or wherever an Amazon device is located. Two dealerships where I can find car are ones in Antwerpen Hyundai in Baltimore and Ourisman Hyundai at Laurel. After some consideration, I decided that out of all the dealership location I will prefer to go to is the Ourisman Honda or the Ourisman Hyundai since both are in Laurel where I live currently. Also, both have an average of 4.5 stars in reviews from theShow MoreRelatedArgumentative Essay On Water Bottles1281 Words   |  6 PagesBottle Argument Imagine that you are filling up your 1 gallon water bottle and you are late for your sport, your dad is in the car waiting for you and you are only halfway done with the water bottle, so you just forget about the water bottle, but find out that there were a full pack of plastic water bottles there the whole time so you grab one of those and hop in the car, and you are right on time for your sport. 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Research Proposal Financial Organization

Question: Discuss about theResearch Proposal for Financial Organization. Answer: Industry Analysis and Research Design Review: Recent challenges faced by the Financial Organization are regarding the increasing competition in the Financial Companies. The management of the organization has not been able to target the right group of people (Silver-Greenberg, Goldstein Perlroth, 2014). Therefore, it can be said that their marketing is not efficient enough to target the right group of people. The Company has recent revenue of US $ 96.60 billion with a capital ratio of 11.6% (Morgan, 2014). The Company has recently sold its commodities and made the transaction excluding the oil and the metal. The Company has decided to reduce finance over the coal mines and the coal power plant in major rich countries. The focus group of people is the ones who are ready to invest in this financial organization. The bank owns five other subsidiary banks. The management of the bank focus on the reporting process and the activities related to commercial banking and investment banking. The industry is also teamed with consumer and retail health care corporations. The bank is facing intense competition from the banks like Citi Bank, Bank of America Corporation and Wells Fargo Company (Bank, 2013). The bank is also into the other financial sectors like insurance, credit and other operations. However, the bank is going under serious lacking situation that needs to be fixed. It is therefore, important to understand the customers point of view. The aim of understanding the perspective of the target group of people is to better understand of the needs of the customers (Sale, 2014). Market Research Proposal Research Problem: The aim of the research is to find an effective way of marketing to target the right group of people. Effective marketing shall help to provide competitive advantage to the organization. Research Design The proposed design of the research is: Background research Collection of secondary and primary data Data analysis Conclusion Recommendation Information required is from the recent reports and the response of the target group of people. Secondary sources available online and offline will be used. A survey method will be used for collecting primary data. Both probability and non-probability sampling technique can be used. Response from at least 100 target people shall be taken into account to get a clear understanding about the need of the people. It is based on the analysis the marketing plan can be made. Based on the analysis, statistical analysis can be done. The data can be transformed in the form of ratio or percentage. Data Analysis Both primary and secondary research will be conducted. A number of books, journals and recent reports will be taken into consideration. Apart from this, a survey will also be conducted among a target group of people. The response collected from the primary analysis will be converted into percentages and the data will be analyzed. This will make easier to evaluate the collected data. Reference List: Bank, J.M.C., (2013). On the Repayment of Government Arrears in Italy.Economic Research Note. Morgan, J.P., (2014). The Agony and the Ecstasy: The Risks of a Concentrated Stock Position.JP Morgan Eye on the Market. Sale, H.A., (2014). JP Morgan: An Anatomy of Corporate Publicness.Brooklyn Law Review,79, p.1630. Silver-Greenberg, J., Goldstein, M. Perlroth, N., (2014). JPMorgan Chase Hack Affects 76 Million Households.New York Times,2.

Marketing Effects On Children Essays - Hairdressing,

Marketing Effects On Children Marketers used many different themes and techniques to make sure that children remember and ask for their products. During two hours of Saturday morning programming for children over forty ads are shown for different commodity type products. Various techniques are used to advertise these products and each ad have an underlying message. Different commodity type products are advertised to children. The ads that we observed fall into the categories of food, health and beauty products, movies and public service announcements. In the category of food items such as, cereal, candies, fruit punch, potato chips, frozen threats, hamburgers, French fries and chicken nuggets are marketed in intriguing and appetizing ways. Barbie dolls and other animated toys from the movie Tarzan were frequently advertised. Hair shampoo was also marketed to children. Most of Disneys movies were advertised during this time and public service announcements to stay off drugs and sign up for volunteer work were also feature in the two hours that we watched. The ad for each of these products used various techniques. Marketers realized that their target audience are less likely to pay attention to their ads yet alone remember them so they were pretty creative with the techniques they used. Most of the advertisement used very intense colors such as, bright red, orange, blue, and neon colors. Loud music was also frequently used among the ads. Some animation was used; however, real kids were most frequently used. For example, the ad for Barbie shows Barbie as a real person playing soccer with one of the players from the US Womens Soccer Team. Chucky Cheese ad incorporated kids with loud music and neon colors to portray children having fun at Chucky Cheese. CapriSun drink used special effects to market their products to the kids. Oreo cereal used a news setting to show the importance of their cereal by showing an anchor woman asking a kid, who is so much engage in eating his cereal, his opinion regarding the taste of the cereal and then turni ng to the cow to ask her opinion. Humor was the intent in this commercial because a cow cannot talk. Most ads over state the size of their products. For example, an ad for Popsicle shows the Popsicle being so big that it goes through the roof of the house. The techniques used were geared towards making a lasting impression on the kids so that they will in turn influence their parents into buying these products for them. All of the products have an underlying message or theme. Through these ad kids are encouraged to pursue an education, clean their rooms, and expect rewards for good actions. Most of the advertisements also promote socialization and glamour. Chucky Cheese ads start off with a jingle to do your math and clean your room, advocating cleanliness, education, and reward for doing those things because if you do those things then you will get to go to Chucky Cheese where you can have a real good time. The shampoo ad shows children having fun at a park. Some of them were on swings with their beautiful hair (which supposedly resulted from using the shampoo) swaying in the breeze while others were washing their hair with the shampoo and others were roller skating in the air. The underlying message seems to indicate that this is a highly sociable product, which is used by all these different kids. McDonalds ad showed a mom picking up her son from school, who told all his friends that he was going to so they too wanted to go as well. Indicating a sense of sharing and unselfishness. The themes in all of the ads seems to appeal to what will be of most importance to the kids not just as kids but also, as adults. We have observed that although more than forty ads were shown each was of a different product and except for cereal there were no other products for competing against each other. More of the ads had a lot of repetition for example you would see the same ad every other commercial break during the program. This indicates that the theory of frequent exposure was applied. The prime time broadcasting network that we